Secure Funder™ is a new industry initiative working to reduce the misuse of business funding application in alternative finance. In a space with inconsistent oversight and limited barriers to entry, the program certifies funders taking steps to protect sensitive information at the highest-concentration point of … risk: the initial application package. The goal is to establish a practical standard, reduce opportunities for continued misuse, and help create an environment where small business owners can seek alternative capital with greater confidence and better outcomes.
Partner with participating brokers in the member portal and build new relationships.
Earn a digital badge that makes trust visible and independently verifiable.
Be part of a standard that makes unethical practices harder to hide.
Security standards are evolving alongside emerging regulation. Get ahead of what's coming.
Every certification follows the same evidence-based review process, with guidance and support throughout.
Open to non-bank funding companies.
Progress starts with participation. Certification protects the industry
— and your business.
Without clear expectations, harmful practices become harder to identify and address.
Every industry reaches a point where trust around data has to be demonstrated. SOC 2 gave that to the SaaS world. Alternative finance needs one too — something industry-specific and more practical for this community. The goal is not to make this hard. It’s to make responsible companies easier to find in an industry that could really use it.
