Directory opening April 1, 2026
Est. 2026

Independent Certification for Alternative Finance Organizations

Secure Funder™ certifies organizations that meet baseline standards for handling sensitive merchant information. Independently administered. Publicly listed.

Our mission is to promote responsible data handling across the alternative finance industry by establishing practical, independently verified standards that protect merchants and partners.

Why Secure Funder Exists

Alternative finance has grown rapidly, but unlike traditional banking, there is no regulatory body overseeing how organizations handle sensitive information. As a result, misuse of data has become a serious and persistent problem in the industry.

Secure Funder™ certifies organizations that meet baseline standards for handling sensitive merchant information. The program’s mission is to promote responsible data handling across the alternative finance industry through practical, independently verified standards—giving organizations a clear way to demonstrate leadership and publicly distinguish themselves from those involved in the unauthorized use or sale of sensitive information.

Guiding Principles

Protect Merchants

Merchant data deserves the same care as financial assets.

Transparency

Requirements are public. Verification is independent.

Voluntary Leadership

Progress depends on organizations willing to step forward and set an example.

Practical

Standards for organizations of all sizes.

Modern office environment

The industry is growing. Its standards should grow with it.

The Public Record of Verified Organizations

A publicly searchable listing of every organization that has completed independent verification — available to merchants, brokers, and partners.

Focus Areas

Focused on how information is handled in practice, aligning with existing workflows rather than introducing prescriptive or operationally disruptive requirements.

Document intake and storage
System access and permissions
Personnel policies
Culture and leadership
Small business owners

Meeting Small Business Owners Where They Are

Small business owners enter alternative finance through many different paths. While marketplace platforms and paid directories are widely available, none require independent verification to ensure providers handle sensitive personal and financial information responsibly.

Our long-term mission is to ensure the Secure Funder™ Directory is accessible through the channels small business owners already trust — from online search to community organizations and local small-business resource centers. Regardless of where their journey begins, they should have access to a verified, credible starting point before selecting a provider.

Program Director

Christina Duncan — Program Director, Secure Funder

Christina Duncan

Program Director

With nearly 20 years in alternative finance, Christina brings deep operational experience to the Secure Funder program — from ISO operations and funder relationships to the day-to-day realities of how merchant data moves through the industry. She founded Aquamark to address the data security challenges she witnessed firsthand, and created Secure Funder to give the industry a practical framework for self-governance.

How to Join

A straightforward process without adding operational burden.

1

Apply

Complete form in seconds.

2

Get Listed Immediately

Listed as "In Progress" — signaling your commitment.

3

Prepare & Verify

Address gaps and complete verification.

4

Certified

Directory status updated and program announcement.

Annual Membership

$2,499
No payment required until verification is scheduled. Monthly installments available. Apply in 1 minute.
Membership Includes
Independent verification and certification
Public directory listing
Continued program alignment as state-level expectations evolve
Member visibility at sponsored events
Digital certification badge
Apply for Membership View Full Requirements →

In the News

Professional environment

Charter membership is open now.

Join the first group of organizations establishing data-handling standards in alternative finance. The directory launches April 1, 2026.

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